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B2B

28 Feb

Posted at 15:27h in B2B, Facebook, social media, Social Media Marketing, Twitter by
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If you're a B2B small to medium-sized business looking to invest in social media, this study is for you. According to an article by eMarketer: "For B2B small and medium-sized businesses (SMBs), Facebook is for traffic, and Twitter is for leads. That, at least, is the conclusion of...

11 Jan

Posted at 18:29h in Audience, B2B by
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Case after case AGAINST the use of stock photos can be found on the internet from marketers to photographers; but cliched stock photos continue to make appearances on website after website and ad after ad. Are stock photos really so bad that they could be...

06 Oct

Posted at 19:57h in B2B, Musings by
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I recently read an article about how B2B marketing is changing very rapidly, and how a lot of B2B marketing is failing because of the buyer. According to the article: "Studies continue to confirm that, when it comes to making a buying decision, they have...