More and more, people are beginning their purchase experience through search engines in order to compare prices, quality, and read reviews. Studies show that above the fold and page one results are raising brand awareness and purchase consideration, and the best way for your company to achieve this is through search engine optimization (SEO).
The SEO process improves the structure, content, and external links to your website. When your website has good SEO it can show up on the first page in search engine results for targeted keywords. Search engine optimization (SEO) should be tied directly to business goals and objectives.
Number 9 Creative knows that business goals vary with each unique business and its objectives and we tailor all of our SEO services to them. If your company thrives on B2B sales, your goal is to generate leads for your sales team through your website with SEO. If you own a local auto body shop, getting people in need of repairs to find your shop within a specific area is your business goal for SEO. A good SEO strategy is a lot like building a house; it needs a solid foundation to build from, and it takes time to start to see results. It’s not as easy as flipping a switch, it’s a process that takes time and effort. Over the course of several weeks and months the results from a successful strategy will become more obvious as the different keywords we focus on move up in rank across the different search engines.
Nobody can guarantee rankings for different keywords, even though many firms guarantee results. Quick success with rankings is often a house of cards, easily destroyed and lost when the winds change. The only guarantee you should rely on is one that improves the foundation with which your SEO strategy is built upon. Number 9 Creative focuses on the foundation to ensure a long lasting effect for your business goals with your website.
When it comes to search engine optimization (SEO), not all keywords are created equally. A lot of companies focus on the overly generic short tail keywords because they think those are the most important. A good SEO firm will utilize in-depth research and special tools to determine other keywords to focus on that are relevant to your business, but overlooked by the majority of businesses you compete with. Some firms even rely on you to provide them with a list of keywords! A combination of both short tail and long tail keywords should always be a part of the foundation of a good SEO strategy. Number 9 Creative goes above and beyond best practices to give your website the competitive edge it needs to succeed.
The decision to hire an SEO expert to manage your web presence should be an easy one if your business goals are to increase inbound leads. Number 9 Creative takes the unique approach of focusing on conversions instead of clicks or impressions. Number 9 Creative’s SEO expertise and professional account management can help your company get more leads and ultimately get more sales. If you’re in need of page one results, contact us today.