Tag: gen y

  • Why Millennials?

    The advertising eye of Sauron has been fixed on the Millennials lately…but why? The Millennials are the biggest generation – exceeding even the Baby Boomer generation in size (77 million Baby Boomers, 82 million Millennials [US population is 312,511,989]) and Millenials could be the most different generation because of their upbringing and the amount of […]