Author: Amber
-
Does Organic SEO Really Boost Purchase Consideration?
Most experts know that brand awareness can be a key component to purchase consideration; after all, who’s going to buy your product if they aren’t aware of your brand? While most everyone hopes that with Search Engine Optimization (SEO), they will see higher sales and at the very least, more inbound leads, a lot of plans don’t consider it as a brand awareness vehicle.
-
Why You Should Outsource Your SEO and SEM
Search engine optimization (SEO) and search engine marketing (SEM) are tricky beasts. Everyone seems to know that they need it, but few know what it is or how to go about doing it. And there are options if you’re looking to implement SEO/SEM into your marketing strategy. When it comes to SEO/SEM, do you hire internally or do you hire a firm?
-
5 Easy Tips for Perfect Content Every Time
Businesses are learning more and more about the importance of CONTENT. In fact, a survey of client-side marketers worldwide by eMarketer found that content marketing was the #1 digital marketing priority for 2013. But it’s not just about having content, it’s about having QUALITY content that matters. If you’re diving into the world of content […]
-
10 Website Sins That Drive Away Customers
If your web traffic is falling flat, dropping off, or non-existent, you may have to take a hard look at the website itself. Web designers and internet gurus know there are cardinal rules to follow for quality web design, but not every website out there was created with these in mind. Here are 10 website […]
-
Why Smart Clients Hire Branding Experts – The Cheap Logo Design Epidemic and How It Makes You Look Bad
Crowdsourced logos appear to be gaining a lot of traction due to their widespread availability and ultimately their low cost. There is certainly appeal with crowdsourced logos – a business gets to pick and choose from sometimes hundreds of designs. But there’s more than meets the eye to crowdsourced logos. People seem to have a […]
-
10 Common Grammatical Errors You Might Be Guilty of Committing
We all make mistakes. It’s part of being human. Sometimes we get busy and attempt to stretch our minds over multiple tasks, making us prone to committing errors. Other times we just don’t have the proper knowledge. Some mistakes, such as grammatical ones, are committed so often they may go unnoticed by many. Those who […]