Author: Amber

  • Does Organic SEO Really Boost Purchase Consideration?

    Most experts know that brand awareness can be a key component to purchase consideration; after all, who’s going to buy your product if they aren’t aware of your brand? While most everyone hopes that with Search Engine Optimization (SEO), they will see higher sales and at the very least, more inbound leads, a lot of plans don’t consider it as a brand awareness vehicle.

  • How Online Reputation Management Can Save Your Business From Internet Meltdowns

    As someone who doesn’t watch a ton of TV, I was lucky enough to catch the tail end of a disastrous “Kitchen Nightmares” episode. This episode was also the first time in the history of the show that the famous Chef Gordon Ramsay was unable to help the restaurant – Amy’s Baking Company – who have become the latest Internet sensation in the category of social media meltdowns.

  • Why You Should Outsource Your SEO and SEM

    Search engine optimization (SEO) and search engine marketing (SEM) are tricky beasts. Everyone seems to know that they need it, but few know what it is or how to go about doing it. And there are options if you’re looking to implement SEO/SEM into your marketing strategy. When it comes to SEO/SEM, do you hire internally or do you hire a firm?

  • Google+ Updates Change Profile Pic, Cover Photo and More

    You may have heard about the changes that are coming to Facebook, but perhaps less newsworthy information is that Google+ began rolling out new updates this week which may affect the look of your profile.

  • 5 Easy Tips for Perfect Content Every Time

    Businesses are learning more and more about the importance of CONTENT. In fact, a survey of client-side marketers worldwide by eMarketer found that content marketing was the #1 digital marketing priority for 2013. But it’s not just about having content, it’s about having QUALITY content that matters. If you’re diving into the world of content […]

  • Evidence Why B2B SMB’s Need a Social Media Presence

    If you’re a B2B small to medium-sized business looking to invest in social media, this study is for you. According to an article by eMarketer: “For B2B small and medium-sized businesses (SMBs), Facebook is for traffic, and Twitter is for leads. That, at least, is the conclusion of an analysis of 600 US B2B SMB websites […]

  • 10 Website Sins That Drive Away Customers

    If your web traffic is falling flat, dropping off, or non-existent, you may have to take a hard look at the website itself. Web designers and internet gurus know there are cardinal rules to follow for quality web design, but not every website out there was created with these in mind. Here are 10 website […]

  • 10 Common Grammatical Errors You Might Be Guilty of Committing

    We all make mistakes. It’s part of being human. Sometimes we get busy and attempt to stretch our minds over multiple tasks, making us prone to committing errors.  Other times we just don’t have the proper knowledge. Some mistakes, such as grammatical ones, are committed so often they may go unnoticed by many. Those who […]

  • 10 Reasons Explainer Videos Fail and Tips To Make a Successful One

    It’s a well known fact that digital video is becoming the preferred method for people to obtain information. Combine that with people’s affinity for visual learning, the amazing conversion success of some company’s videos, and it seems like a slam dunk to make your own explainer video! So why are so many businesses’ explainer videos […]