Category: Social Media Marketing

  • Google+ Updates Change Profile Pic, Cover Photo and More

    You may have heard about the changes that are coming to Facebook, but perhaps less newsworthy information is that Google+ began rolling out new updates this week which may affect the look of your profile.

  • Evidence Why B2B SMB’s Need a Social Media Presence

    If you’re a B2B small to medium-sized business looking to invest in social media, this study is for you. According to an article by¬†eMarketer: “For B2B small and medium-sized businesses (SMBs), Facebook is for traffic, and Twitter is for leads. That, at least, is the conclusion of an analysis of 600 US B2B SMB websites […]

  • 10 Reasons Explainer Videos Fail and Tips To Make a Successful One

    It’s a well known fact that digital video is becoming the preferred method for people to obtain information. Combine that with people’s affinity for visual learning, the amazing conversion success of some company’s videos, and it seems like a slam dunk to make your own explainer video! So why are so many businesses’ explainer videos […]

  • Is Social Media Right For My Company?

    Companies are flocking to social media like people to California during the Gold Rush. Like many of those people, some companies are finding the “promised land” to be less than expected. While some companies see great success from social media, one has to examine WHY these companies ARE seeing success, and what brought them there […]