Does Organic SEO Really Boost Purchase Consideration?
Most experts know that brand awareness can be a key component to purchase consideration; after all, who’s going to buy your product if they aren’t aware of your brand? While most everyone hopes that with Search Engine Optimization (SEO), they will see higher sales and at the very least, more inbound leads, a lot of plans don’t consider it as a brand awareness vehicle.
Why You Should Outsource Your SEO and SEM
Search engine optimization (SEO) and search engine marketing (SEM) are tricky beasts. Everyone seems to know that they need it, but few know what it is or how to go about doing it. And there are options if you’re looking to implement SEO/SEM into your marketing strategy. When it comes to SEO/SEM, do you hire internally or do you hire a firm?