Tag: pay per click advertising

  • Does Organic SEO Really Boost Purchase Consideration?

    Most experts know that brand awareness can be a key component to purchase consideration; after all, who’s going to buy your product if they aren’t aware of your brand? While most everyone hopes that with Search Engine Optimization (SEO), they will see higher sales and at the very least, more inbound leads, a lot of plans don’t consider it as a brand awareness vehicle.