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Author: Amber

26 Jun

Posted at 15:51h in Branding, SEO by
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Most experts know that brand awareness can be a key component to purchase consideration; after all, who's going to buy your product if they aren't aware of your brand? While most everyone hopes that with Search Engine Optimization (SEO), they will see higher sales and...

28 May

Posted at 13:30h in Customer Service, Online Reputation, public relations, social media by
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As someone who doesn't watch a ton of TV, I was lucky enough to catch the tail end of a disastrous "Kitchen Nightmares" episode. This episode was also the first time in the history of the show that the famous Chef Gordon Ramsay was unable...

21 Mar

Posted at 13:40h in SEO, Web Design by
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Search engine optimization (SEO) and search engine marketing (SEM) are tricky beasts. Everyone seems to know that they need it, but few know what it is or how to go about doing it. And there are options if you're looking to implement SEO/SEM into...

08 Mar

Posted at 16:11h in social media, Social Media Marketing by
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You may have heard about the changes that are coming to Facebook, but perhaps less newsworthy information is that Google+ began rolling out new updates this week which may affect the look of your profile....

08 Mar

Posted at 14:30h in Blogging for Business, Content, Content Marketing, Web Design by
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Businesses are learning more and more about the importance of CONTENT. In fact, a survey of client-side marketers worldwide by eMarketer found that content marketing was the #1 digital marketing priority for 2013. But it's not just about having content, it's about having QUALITY content that...

28 Feb

Posted at 15:27h in B2B, Facebook, social media, Social Media Marketing, Twitter by
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If you're a B2B small to medium-sized business looking to invest in social media, this study is for you. According to an article by eMarketer: "For B2B small and medium-sized businesses (SMBs), Facebook is for traffic, and Twitter is for leads. That, at least, is the conclusion of...

20 Feb

Posted at 07:30h in Audience, Web Design by
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If your web traffic is falling flat, dropping off, or non-existent, you may have to take a hard look at the website itself. Web designers and internet gurus know there are cardinal rules to follow for quality web design, but not every website out there...

11 Jan

Posted at 15:57h in Content by
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We all make mistakes. It's part of being human. Sometimes we get busy and attempt to stretch our minds over multiple tasks, making us prone to committing errors.  Other times we just don't have the proper knowledge. Some mistakes, such as grammatical ones, are committed so...

08 Nov

Posted at 20:25h in Social Media Marketing, Videos by
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It's a well known fact that digital video is becoming the preferred method for people to obtain information. Combine that with people's affinity for visual learning, the amazing conversion success of some company's videos, and it seems like a slam dunk to make your own...